Your Home.
Expertly Represented.

Welcome to Maison Sage

Founded by Julian Masson in 2026, Maison Sage is an estate agency business based on innovative marketing, progressive ideas and constructive advice. Traditional values are held at the core of Maison Sage with every interaction based on integrity, trust and reliable service at the forefront.

The brand

“With over 15 years’ experience selling homes in Chiswick and the surrounding areas, I have made the decision to branch out independently in order to deliver a more bespoke, personal and attentive service, ensuring every client receives the time, care and specific expertise tailored to each individual delivering an exceptional result.”

The founder

The Brand

Sophisticated in execution, yet personal in approach.

The brand has been carefully built around the belief that every home is worthy of expert representation. There is a deliberate focus on marketing, with an emphasis on exceptional photography, cinematic videography and thoughtfully crafted presentation. The approach is designed to capture attention and inspire confidence from the very first impression, ensuring each home is showcased with the level of care and attention it deserves.

Every element of the process from initial valuation through to launch, is tailored to the individual, with a clear understanding that no two homes or clients are the same. The aim is not simply to list property, but to position it in a way that resonates with the right audience.

Beyond marketing, we act as trusted advisors, guiding our clients on everything from staging and styling to pricing strategy and market positioning. Our service is entirely bespoke, shaped specifically for each home and the goals of every client, ensuring a seamless experience and the strongest possible result.

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Experience

Superior experience, thoughtfully applied.

“I have a strong track-record for selling homes in Chiswick and the surrounding areas, with over a decade advising on high-value property. For many of those years, I ran a highly successful office on Turnham Green Terrace, with a specific focus on the £1m+ market.

In 2024, I was headhunted to work for a premium brand at one of their Prime Central London flagship offices – Chelsea, where I advised high net worth and ultra-high net worth clients on some of London’s most sought-after homes.

This extensive experience across both domestic and discretionary markets has shaped my vision for Maison Sage, allowing me to do what I do best: providing clients with a unique and attentive partnership.”

Proudly independent, proudly local.

“My partner Jen and I completed on a wonderful home in Strand-on-the-Green in early ‘25 and spent the best part of a year making it our own. We moved in with our Norfolk Terrier mix Cocker Spaniel, Frank, who equally enjoys the peaceful rhythms of life here, from the late afternoon strolls along the river, to racing round the charming Chiswick House & Gardens.

We introduced our beautiful baby girl into the world in ‘26, and with her came my moment of clarity. I decided it was time. Time to build something of my own and do it slightly differently. Many agents will talk about what they do ‘differently’. In reality, it comes down to how you make people feel, and the standard of service you deliver. This business is built on both.”

A team of creatives

  • Julian

    Founder & Director

  • Nick

    Visual Director

  • Luke

    Visual Director

  • Matt

    Marketing Director

  • Jen

    Operations

  • Frank

    Head of First Impressions

A personal note


“For many, owning one’s dream home has, and always will be, the ultimate end-goal. It is the fundamental part of everyday life and a peaceful sanctuary where we create loving memories.

The process of buying or selling a home however, in many cases can prove to be an arduous, tedious and stressful experience.

A client is not just another number, another data stat, another ‘KPI’. A client is more than that.

That’s why I created Maison Sage, to ensure I can dedicate the time needed to create a unique, tailored, joyful experience for every client.

I am incredibly passionate about what I do and how I do it, and this business enables me to deliver a bespoke, personal service. The industry is changing; it’s time to embrace that change.”

— Julian Masson

Testimonials through the years

If you are interested in selling your home with Maison Sage, book a complimentary valuation here.

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